Pharmaceutical advertising and communication
Legal basis for the advertising of medicinal products, including the involvement of the PF in advertising
Legal basics of pharmaceutical advertising taught in an expert and pharma-specific manner:
You will gain confidence in dealing with the Therapeutic Products Act (TPA), the Medicinal Products Advertising Ordinance (MPO), the Ordinance on Integrity and Transparency in the Therapeutic Products Sector (VITH) and the relevant provisions of the KVG, and you will receive an overview of the Pharma Code (PK). Sylvia Schüpbach, a lawyer specializing in pharmaceutical compliance, partner at Pharmalex Gmbh and former Swissmedic employee, knows what is important in day-to-day pharmaceutical business.
Preventing violations and reacting appropriately:
You will understand how possible violations and their consequences against the TPA, the AWV, the VITH, the KVG and the Pharma Code can be recognized and avoided and how advertising is controlled internally. You will know how to react appropriately in the event of an infringement report and will be familiar with the processes involved in the enforcement of the law by Swissmedic, the FOPH and the PF Secretariat.
From practice for practice:
Using a variety of examples, you will learn and reflect on how pharmaceutical advertising and communication is implemented and practiced in everyday pharmaceutical life, how internal approval works and how communication with the PC secretariat takes place. Many tips and tricks await you. Clarify your questions with the expert: Christa Spitznagel, Head of QA (FvP), Market Access, Regulatory Affairs & Compliance at Leo Pharmaceuticals.
Special topics in drug promotion and communication:
Communication with the professional audience and patients: Emails, Rep/MSL triggered emails, study reports, scientific publications, congress reports, public relations (product and company PR), patient brochures, press releases, editorial contributions: Newsletter, homepage, sales brochures for the sales force, disease awareness.
Location: Brown Boveri P. 1, 5400 Baden
Time: 09:00 to 17:30
With Sylvia Schüpbach.