Advertising for aesthetic medical treatments
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
We supported the company in designing its social media profiles on Instagram, YouTube, TikTok, Snapchat, X (formerly Twitter) and Facebook. Together, we also ensured that its website complies with all the requirements of the Therapeutic Products Act, the Ordinance on Advertising of Medicinal Products and, in particular, Swissmedic practice.