Website for Rx medicinal products
A foreign marketing authorization holder was planning to authorize and launch a new prescription-only medicine in dermatology in Switzerland. Together, we developed an approval strategy and a campaign for specialist advertising. This involved creating a new website for dermatologists and direct advertising materials.
A foreign marketing authorisation holder planned to obtain authorisation in Switzerland and launch a new prescription-only dermatology medicinal product. Together, we developed a regulatory approval strategy and a campaign for advertising to healthcare professionals. This included creating a new website for dermatologists as well as direct promotional materials. We reviewed the legal aspects of this password‑protected website, from the abbreviated professional information through to the relevant data protection declaration for Switzerland.
The content of the website and the advertising materials were designed and reviewed in light of the stringent requirements of the Ordinance on Advertising of Medicinal Products, ensuring compliance while remaining engaging.
The website went live on schedule and the advertising materials were sent out on time.