Website for Rx drugs

A foreign marketing authorization holder was planning to authorize and launch a new prescription drug in dermatology in Switzerland. Together, we developed an approval strategy and a campaign for specialist advertising. This involved creating a new website for dermatologists and direct advertising materials. We reviewed the legal aspects of this password-protected website, from the brief specialist information to the authoritative privacy policy for Switzerland.

The content of the website and the advertising materials were checked and designed to be compliant - and yet interesting - particularly with regard to the high requirements of the German Drug Advertising Ordinance.

The website went live successfully and on schedule and the advertising material was sent out on time.