Sports sponsorship
Tension between medicinal product advertising and sports sponsorship
As part of its nationwide strategy to promote sporting activities, a marketing authorisation holder for medicinal products planned a specific sports sponsorship initiative. We assisted the company in designing the sponsorship so that it fully complies with the legal requirements on medicinal product advertising.
Tension between medicinal product advertising and sports sponsorship
As part of its nationwide strategy to promote sporting activities, a marketing authorisation holder for medicinal products planned a specific sports sponsorship initiative. We assisted the company in designing the sponsorship so that it fully complies with the legal requirements on medicinal product advertising.
The standardised sponsorship packages provided for publication on the sponsor recipient's website. Together, we developed a concept to adapt how this presence is displayed so that it qualifies as permissible image advertising and brand advertising for the product.
The sponsorship also allowed the marketing authorisation holder to use the sponsored organisation’s logo in its own advertising. We designed the wording and visuals in such a way that all rules on advertising to the general public were complied with.