Sports sponsorship

Tension between pharmaceutical advertising and sports sponsorship

As part of its nationwide promotion concept for sporting activities, a marketing authorization holder for medicinal products was considering a specific sports sponsorship. We supported them in the specific design to ensure compliance with all legal requirements in the area of pharmaceutical advertising.

The standardized sponsorship packages provided for publication on the sponsorship recipient's website. Together, we developed a concept to adapt the specific presentation so that it is permissible as image advertising and as brand advertising for the product.

The sponsorship also enabled the marketing authorization holder to use the logo of the sponsorship recipient in its own advertising. Information in words and images was designed in such a way that the regulations for advertising to the public were complied with.