Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
Together, we developed an advertising strategy to create a lasting impression both on social media and in traditional print and TV advertising while remaining fully compliant with all legal requirements.
Presentations for training courses
A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.
A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.
We analyzed the training material, particularly with regard to the requirements of the Ordinance on the Advertising of Medicinal Products, the TPITO and the Pharma Code, but also with regard to competition law. Together, we created a guide including a checklist, for future training courses to ensure that they are also designed in a compliant manner.
Advertising for aesthetic medical treatments
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
We supported the company in designing its social media profiles on Instagram, YouTube, TikTok, Snapchat, X (formerly Twitter) and Facebook. Together, we also ensured that its website complies with all the requirements of the Therapeutic Products Act, the Ordinance on Advertising of Medicinal Products and, in particular, Swissmedic practice.
Pharmaceutical marketing on the Internet
A marketing authorization holder and pharmaceutical manufacturer redesigned its website as part of its marketing strategy. We were asked to assist in developing the content to ensure compliance with all legal requirements.
A marketing authorisation holder and manufacturer of medicinal products redesigned its online presence as part of its marketing strategy. We assisted the company in developing the content in order to ensure compliance with all legal requirements. In doing so, the company not only strengthened its external profile but also enhanced its compliance and raised awareness within the marketing department regarding advertising for medicinal products.
Advertising to healthcare professionals
Compliance and awareness in the field service
After updating its product advertising for doctors, a marketing authorization holder requested a legal review of the brochures and documents. We ensured that the advertising content complied with the pharmaceutical advertising regulations and was in line with the information for healthcare professionals.
Compliance and awareness in the field service
A marketing authorisation holder requested a legal review of brochures and documents following an update of its product advertising aimed at physicians. We ensured that the advertising content complies with the medicinal product advertising regulations and is consistent with the summary of product characteristics.
Drawing on many years of experience in advising on medicinal product advertising, both for professionals and for the general public, we support marketing departments and the sales force in expanding advertising compliance through pragmatic solutions.
Patient leaflet and website
A marketing authorisation holder planned to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. The key question was the extent to which websites and patient leaflets for Over-the-Counter (OTC) products may contain information on dosage and use.
A marketing authorisation holder planned to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. The key question was the extent to which websites and patient leaflets for Over-the-Counter (OTC) products may contain information on dosage and use.
We reviewed the company’s redesigned website and ensured that all requirements of the Ordinance on Advertising of Medicinal Products were complied with. Together, we also drafted a new patient leaflet that physicians can hand out to their patients.
Sports sponsorship
Tension between medicinal product advertising and sports sponsorship
As part of its nationwide strategy to promote sporting activities, a marketing authorisation holder for medicinal products planned a specific sports sponsorship initiative. We assisted the company in designing the sponsorship so that it fully complies with the legal requirements on medicinal product advertising.
Tension between medicinal product advertising and sports sponsorship
As part of its nationwide strategy to promote sporting activities, a marketing authorisation holder for medicinal products planned a specific sports sponsorship initiative. We assisted the company in designing the sponsorship so that it fully complies with the legal requirements on medicinal product advertising.
The standardised sponsorship packages provided for publication on the sponsor recipient's website. Together, we developed a concept to adapt how this presence is displayed so that it qualifies as permissible image advertising and brand advertising for the product.
The sponsorship also allowed the marketing authorisation holder to use the sponsored organisation’s logo in its own advertising. We designed the wording and visuals in such a way that all rules on advertising to the general public were complied with.
Advertising campaign and vouchers for medicinal products
A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.
A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.
The company had specific ideas regarding the design of the materials and a limited budget. Working together, we were able to develop a pragmatic, comprehensive advertising campaign and launch it in time for the market introduction.
We also advised the company on structuring the vouchers so that they comply with the requirements of Swissmedic and the Ordinance on Advertising of Medicinal Products (AWV).