Social media advertising for OTC products

A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more present and address customers more directly.

Together, we developed an advertising strategy to make a lasting impression on social media as well as in traditional print and TV advertising and still be compliant with all legal requirements.