Social media advertising for OTC products

Written by Sylvia Schuepbach

A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.

Together, we developed an advertising strategy to create a lasting impression both on social media and in traditional print and TV advertising while remaining fully compliant with all legal requirements.

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Sylvia Schuepbach
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