Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
Presentations for training courses
A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.
Warning to competitors
A marketing authorisation holder for non-prescription medicinal products found itself in a conflict with a competitor. We drafted warning letters for the marketing authorisation holder and were thus able to bring them to a negotiating table.
Advertising for aesthetic medical treatments
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
Advertising campaign and vouchers for medicinal products
A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.
Advertising for medicinal products and food supplements
As part of its marketing strategy, a company in the pharmaceutical and dietary supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, whereby...