Social media advertising for OTC products

A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more present and address customers more directly.

Together, we developed an advertising strategy to make a lasting impression on social media as well as in traditional print and TV advertising and still be compliant with all legal requirements.

Presentations for training courses

A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.

We analyzed the training material, particularly with regard to the requirements of the German Drug Advertising Ordinance, the VITH and the Pharma Code, but also with regard to competition law. Together, we created a guide including a checklist - also for future training courses - to ensure that future training courses are also designed to be compliant.

Warning from competitors

A marketing authorization holder for non-prescription drugs was in a conflict with a competitor. We drafted warning letters for the marketing authorization holder and were thus able to bring them to a round table.

A discussion was held between both parties, which was concluded with an amicable solution.

We support companies in dispute resolution in all areas of life science law (e.g. contract performance, distribution, promotion).

Advertising for aesthetic medical treatments

A leading Swiss company in the field of aesthetic medical treatments approached us to make its advertising on social media and its website compliant. Many products in the aesthetic medical treatment sector are prescription drugs (Rx drugs) for which advertising to the public is not permitted. Advertising for such treatments must therefore be designed precisely.

We supported the company in designing its social media profiles on Instagram, YouTube, TikTok, Snapchat, X (formerly Twitter) and Facebook. We also worked together to ensure that their website complied with all the requirements of the Therapeutic Products Act, the Medicinal Products Advertising Ordinance and, in particular, Swissmedic.

Advertising campaign and vouchers for medicines

A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.

The company had specific wishes regarding the design of the documents and a limited budget. Together, we were able to pragmatically design a comprehensive advertising campaign and launch it in time for the market launch.

We also advised the company on the design of the vouchers so that they comply with the requirements of Swissmedic and the Medicinal Products Advertising Ordinance (AWV).

Advertising for medicinal products and food supplements

As part of its marketing strategy, a company in the pharmaceutical and food supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, focusing on the implementation of the different legal advertising requirements for pharmaceuticals and food supplements. For this purpose, not only the state regulations but also the industry regulations (Pharma Code) were taken into account. This has also further strengthened the company's compliance efforts.