Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
Together, we developed an advertising strategy to create a lasting impression both on social media and in traditional print and TV advertising while remaining fully compliant with all legal requirements.
Presentations for training courses
A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.
A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.
We analyzed the training material, particularly with regard to the requirements of the Ordinance on the Advertising of Medicinal Products, the TPITO and the Pharma Code, but also with regard to competition law. Together, we created a guide including a checklist, for future training courses to ensure that they are also designed in a compliant manner.
Warning to competitors
A marketing authorisation holder for non-prescription medicinal products found itself in a conflict with a competitor. We drafted warning letters for the marketing authorisation holder and were thus able to bring them to a negotiating table.
A marketing authorisation holder for non-prescription medicinal products found itself in a conflict with a competitor. We drafted warning letters for the marketing authorisation holder and were thus able to bring them to a negotiating table.
A meeting was held between the two parties, which resulted in an amicable settlement.
We support companies in dispute resolution in all areas of life sciences law (e.g. contract performance, distribution, promotion).
Advertising for aesthetic medical treatments
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.
We supported the company in designing its social media profiles on Instagram, YouTube, TikTok, Snapchat, X (formerly Twitter) and Facebook. Together, we also ensured that its website complies with all the requirements of the Therapeutic Products Act, the Ordinance on Advertising of Medicinal Products and, in particular, Swissmedic practice.
Advertising campaign and vouchers for medicinal products
A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.
A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.
The company had specific ideas regarding the design of the materials and a limited budget. Working together, we were able to develop a pragmatic, comprehensive advertising campaign and launch it in time for the market introduction.
We also advised the company on structuring the vouchers so that they comply with the requirements of Swissmedic and the Ordinance on Advertising of Medicinal Products (AWV).
Advertising for medicinal products and food supplements
As part of its marketing strategy, a company in the pharmaceutical and dietary supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, whereby...
As part of its marketing strategy, a company in the pharmaceutical and food supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, focusing on the implementation of the different legal advertising requirements for pharmaceuticals and food supplements. For this purpose, not only the state regulations but also the industry regulations (Pharma Code) were taken into account. This has also further strengthened the company's compliance efforts.