Advertising for medicinal products and food supplements

As part of its marketing strategy, a company in the pharmaceutical and food supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, focusing on the implementation of the different legal advertising requirements for pharmaceuticals and food supplements. For this purpose, not only the state regulations but also the industry regulations (Pharma Code) were taken into account. This has also further strengthened the company's compliance efforts.