Advertising campaign and vouchers for medicines

A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.

The company had specific wishes regarding the design of the documents and a limited budget. Together, we were able to pragmatically design a comprehensive advertising campaign and launch it in time for the market launch.

We also advised the company on the design of the vouchers so that they comply with the requirements of Swissmedic and the Medicinal Products Advertising Ordinance (AWV).