Advertising campaign and vouchers for medicinal products

A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.

The company had specific ideas regarding the design of the materials and a limited budget. Working together, we were able to develop a pragmatic, comprehensive advertising campaign and launch it in time for the market introduction.

We also advised the company on structuring the vouchers so that they comply with the requirements of Swissmedic and the Ordinance on Advertising of Medicinal Products (AWV).