Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
Sample dispatch and sample delivery
A Swiss company with a wholesale license was looking for new solutions for shipping drug samples and drafting internal guidelines for sample distribution to pharmacies and drugstores.
Presentations for training courses
A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.
Pharmaceutical marketing on the Internet
A marketing authorization holder and pharmaceutical manufacturer redesigned its website as part of its marketing strategy. We were asked to assist in developing the content to ensure compliance with all legal requirements.
Advertising to healthcare professionals
Compliance and awareness in the field service
After updating its product advertising for doctors, a marketing authorization holder requested a legal review of the brochures and documents. We ensured that the advertising content complied with the pharmaceutical advertising regulations and was in line with the information for healthcare professionals.
Financing a health podcast
A pharmaceutical company wanted to provide financial support for the creation of a podcast on health topics. We were asked to advise those responsible on matters relating to therapeutic products law in order to implement this project.
Patient leaflet and website
A marketing authorisation holder planned to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. The key question was the extent to which websites and patient leaflets for Over-the-Counter (OTC) products may contain information on dosage and use.
Sports sponsorship
Tension between medicinal product advertising and sports sponsorship
As part of its nationwide strategy to promote sporting activities, a marketing authorisation holder for medicinal products planned a specific sports sponsorship initiative. We assisted the company in designing the sponsorship so that it fully complies with the legal requirements on medicinal product advertising.
Website for Rx medicinal products
A foreign marketing authorization holder was planning to authorize and launch a new prescription-only medicine in dermatology in Switzerland. Together, we developed an approval strategy and a campaign for specialist advertising. This involved creating a new website for dermatologists and direct advertising materials.
Advertising campaign and vouchers for medicinal products
A company in the homeopathy sector was planning a new advertising campaign for non-prescription medicines. In addition to the distribution of drug samples, this campaign was also to include the distribution of vouchers.