Sylvia Schuepbach Sylvia Schuepbach

Presentations for training courses

A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.

A large pharmaceutical company offers training courses on the handling of its medicines for specialists such as doctors, pharmacists and medical practice and nursing staff. The company approached us to review the implementation and content of the training.

We analyzed the training material, particularly with regard to the requirements of the Ordinance on the Advertising of Medicinal Products, the TPITO and the Pharma Code, but also with regard to competition law. Together, we created a guide including a checklist, for future training courses to ensure that they are also designed in a compliant manner.

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Sylvia Schuepbach Sylvia Schuepbach

Pharmaceutical manufacturing

Legal and technical requirements for manufacturing companies.

A pharmaceutical manufacturer optimized its production processes as part of the expansion of its product portfolio. We supported the quality assurance (QA) and the responsible person (FvP) in the development of the concept in legal and regulatory matters.

Legal and technical requirements for manufacturing companies

A pharmaceutical manufacturer optimised its production processes as part of an expansion of its product portfolio. We supported quality assurance (QA) and the responsible person (FvP) in developing the concept with regard to legal and regulatory issues, ensuring that all product-specific requirements of current good manufacturing practice (cGMP) were taken into account when adapting the quality management system (QMS). For this purpose, we also systematically reviewed internal guidelines (Standard Operating Procedures, SOPs) and compared them with regulatory requirements (guidelines and technical interpretations). This strengthened quality awareness and consolidated quality documentation.

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Sylvia Schuepbach Sylvia Schuepbach

Pharmaceutical marketing on the Internet

A marketing authorization holder and pharmaceutical manufacturer redesigned its website as part of its marketing strategy. We were asked to assist in developing the content to ensure compliance with all legal requirements.

A marketing authorisation holder and manufacturer of medicinal products redesigned its online presence as part of its marketing strategy. We assisted the company in developing the content in order to ensure compliance with all legal requirements. In doing so, the company not only strengthened its external profile but also enhanced its compliance and raised awareness within the marketing department regarding advertising for medicinal products.

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Sylvia Schuepbach Sylvia Schuepbach

Advertising to healthcare professionals

Compliance and awareness in the field service

After updating its product advertising for doctors, a marketing authorization holder requested a legal review of the brochures and documents. We ensured that the advertising content complied with the pharmaceutical advertising regulations and was in line with the information for healthcare professionals.

Compliance and awareness in the field service

A marketing authorisation holder requested a legal review of brochures and documents following an update of its product advertising aimed at physicians. We ensured that the advertising content complies with the medicinal product advertising regulations and is consistent with the summary of product characteristics.

Drawing on many years of experience in advising on medicinal product advertising, both for professionals and for the general public, we support marketing departments and the sales force in expanding advertising compliance through pragmatic solutions.

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Sylvia Schuepbach Sylvia Schuepbach

Website for Rx medicinal products

A foreign marketing authorization holder was planning to authorize and launch a new prescription-only medicine in dermatology in Switzerland. Together, we developed an approval strategy and a campaign for specialist advertising. This involved creating a new website for dermatologists and direct advertising materials.

A foreign marketing authorisation holder planned to obtain authorisation in Switzerland and launch a new prescription-only dermatology medicinal product. Together, we developed a regulatory approval strategy and a campaign for advertising to healthcare professionals. This included creating a new website for dermatologists as well as direct promotional materials. We reviewed the legal aspects of this password‑protected website, from the abbreviated professional information through to the relevant data protection declaration for Switzerland.

The content of the website and the advertising materials were designed and reviewed in light of the stringent requirements of the Ordinance on Advertising of Medicinal Products, ensuring compliance while remaining engaging.

The website went live on schedule and the advertising materials were sent out on time.

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Sylvia Schuepbach Sylvia Schuepbach

Advertising for medicinal products and food supplements

As part of its marketing strategy, a company in the pharmaceutical and dietary supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, whereby...

As part of its marketing strategy, a company in the pharmaceutical and food supplement industry created a comprehensive product brochure for its retail partners. We supported the company in reviewing the advertising content, focusing on the implementation of the different legal advertising requirements for pharmaceuticals and food supplements. For this purpose, not only the state regulations but also the industry regulations (Pharma Code) were taken into account. This has also further strengthened the company's compliance efforts.

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