Social media advertising for OTC products

A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.

Together, we developed an advertising strategy to create a lasting impression both on social media and in traditional print and TV advertising while remaining fully compliant with all legal requirements.

Sample dispatch and sample delivery

A Swiss company with a wholesale license was looking for new solutions for shipping drug samples and drafting internal guidelines for sample distribution to pharmacies and drugstores.

We supported the company in selecting a transport service provider and drafted contracts to ensure that the transport complies with Good Distribution Practice (GDP) and that the medicines are not damaged.

Together, we drafted internal guidelines (Standard Operating Procedure, SOP) that clearly and simply specify the quantities in which samples for professionals and the general public can be distributed to professionals in drugstores and pharmacies in accordance with the provisions of the Ordinance on the Advertising of Medicinal Products (AWV). This enabled the company to simplify its processes and ensure that samples were distributed in accordance with Swiss law.

Patient leaflet and website

A marketing authorisation holder planned to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. The key question was the extent to which websites and patient leaflets for Over-the-Counter (OTC) products may contain information on dosage and use.

We reviewed the company’s redesigned website and ensured that all requirements of the Ordinance on Advertising of Medicinal Products were complied with. Together, we also drafted a new patient leaflet that physicians can hand out to their patients.