Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more present and address customers more directly.
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more present and address customers more directly.
Together, we developed an advertising strategy to make a lasting impression on social media as well as in traditional print and TV advertising and still be compliant with all legal requirements.
Advertising for aesthetic medical treatments
A leading Swiss company in the field of aesthetic medical treatments approached us to make its advertising on social media and its website compliant. Many products in the aesthetic medical treatment sector are prescription drugs (Rx drugs) for which advertising to the public is not permitted. Advertising for such treatments must therefore be designed precisely.
A leading Swiss company in the field of aesthetic medical treatments approached us to make its advertising on social media and its website compliant. Many products in the aesthetic medical treatment sector are prescription drugs (Rx drugs) for which advertising to the public is not permitted. Advertising for such treatments must therefore be designed precisely.
We supported the company in designing its social media profiles on Instagram, YouTube, TikTok, Snapchat, X (formerly Twitter) and Facebook. We also worked together to ensure that their website complied with all the requirements of the Therapeutic Products Act, the Medicinal Products Advertising Ordinance and, in particular, Swissmedic.