Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
Advertising for aesthetic medical treatments
A leading Swiss company in the field of aesthetic medical treatments approached us to ensure that its social media advertising and website are compliant. Many products used in the aesthetic medicine sector are prescription-only medicinal products (Rx medicinal products) for which advertising to the general public is not permitted, meaning that advertising for such treatments must be drafted with particular precision.