Patient leaflet and website
A marketing authorization holder was planning to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. In particular, the question arose as to the extent to which websites and patient leaflets for OTC products may contain information on dosage and use.
A marketing authorization holder was planning to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. In particular, the question arose as to the extent to which websites and patient leaflets for OTC products may contain information on dosage and use.
We worked with the company to review its redesigned website and ensure that it complied with all the requirements of the Medicinal Products Advertising Ordinance. Together, we also formulated a new patient leaflet that doctors can give to their patients.
Website for Rx drugs
A foreign marketing authorization holder was planning to authorize and launch a new prescription-only medicine in dermatology in Switzerland. Together, we developed an approval strategy and a campaign for specialist advertising. This involved creating a new website for dermatologists and direct advertising materials.
A foreign marketing authorization holder was planning to authorize and launch a new prescription drug in dermatology in Switzerland. Together, we developed an approval strategy and a campaign for specialist advertising. This involved creating a new website for dermatologists and direct advertising materials. We reviewed the legal aspects of this password-protected website, from the brief specialist information to the authoritative privacy policy for Switzerland.
The content of the website and the advertising materials were checked and designed to be compliant - and yet interesting - particularly with regard to the high requirements of the German Drug Advertising Ordinance.
The website went live successfully and on schedule and the advertising material was sent out on time.