Social media advertising for OTC products
A German marketing authorization holder is planning a completely revamped website for its OTC products and the use of various social media channels (Instagram, TikTok, Facebook, YouTube, Twitter, Snapchat, etc.) in order to be more visible and address customers more directly.
Sample dispatch and sample delivery
A Swiss company with a wholesale license was looking for new solutions for shipping drug samples and drafting internal guidelines for sample distribution to pharmacies and drugstores.
Patient leaflet and website
A marketing authorisation holder planned to redesign its website and a patient leaflet for healthcare professionals for one of its herbal medicinal products. The key question was the extent to which websites and patient leaflets for Over-the-Counter (OTC) products may contain information on dosage and use.